SPEND POINTS PROJECT HAVEN FREE
Customers can earn Blume Bucks by following the brand on Instagram, placing an order, or telling friends about Blume.Ĭustomers can redeem their BB’s for merch, free products, and other cool gifts from Blume. They can also earn points from sharing on social, leaving reviews, having a birthday, or through gamification.īodycare retailer Blume uses a points system called Blume Bucks in its loyalty program, dubbed Blumetopia. Customers don’t just earn points from purchases. They let customers accumulate reward points they can redeem for freebies, cashback, perks, etc. Points programs are the most common type of rewards programs. Now that you know how rewards programs work, let’s look at a few common types you can adapt for your ecommerce store. Read more: 6 Ways to Reinvent Customer Delight: Unexpected Extras that Increase Loyalty Types of rewards programs There are different types of rewards programs you can use to build customer loyalty and earn repeat purchases. This group helps your company get in front of new customers through word of mouth, which is a low-cost marketing strategy versus paid ads.īut not every loyalty program is the same. A successful loyalty program can turn regular customers into brand advocates. Want a higher average order value? According to recent loyalty research, 49% of consumers agree they’ve spent more after joining a loyalty program. If people find value in your customer loyalty program, they’ll likely stick around longer. If you have a great loyalty rewards program, people may tell their friends and family about it. But the payoff for having rewards programs are huge: Be it discounts, sales, early access, etc. Running a customer loyalty program means you’ll need to give away something. They want early access to sales and new products too. The study also found that people want more than free shipping and discounts. Nearly 68% of respondents said they’d join a customer loyalty program for brands they like, while 56% of those are willing to spend more with a brand even if cheaper options exist. Trends in Customer Trust Report, Salesforce ResearchĪ recent poll from Yotpo revealed that people will go the distance for brands they love. The goal is to motivate repeat purchases and build trust between customer and business.ĩ5% of customers say trusting a company increases their loyalty. And in return, they redeem points for discounts, free products, rewards, or insider perks. With a loyalty program, companies can offer points or benefits to customers.
The more a customer buys or engages with the brand, the more rewards they earn. It’s a customer retention strategy that encourages customers to continue buying from your brand rather than competitors. Customer loyalty programs reward customers who repeatedly interact with a brand.
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